Magnite's (MGNI) stock price rose by 14.98%, driven by positive analyst ratings and a robust earnings report. Analysts from Lake Street and Needham maintained a 'Buy' rating on the company, with price targets exceeding current trading levels. Magnite reported quarterly revenues of $193.97 million and a net profit of $36.41 million, showing growth compared to the previous year. Despite concerns over insider selling, the company's growth prospects in the ad tech sector remain a key driver for investors.

Spotify launched several new advertising features, including the Spotify Ad Exchange and AI-generated ads, during its annual Advance event. The Ad Exchange is now available in multiple countries and supports real-time auctions for advertisers, offering full addressability and measurement capabilities. Spotify also introduced advanced targeting capabilities and outcome-based objectives in its Ads Manager. Additionally, the company debuted new measurement tools designed to connect ads with specific users, launched marketing offerings like AUX consultancy and Creative Lab agency, and performed a song by Lainey Wilson.

Roblox, the gaming platform with 85.3 million daily active users, has launched a new ad strategy with Google's Ad Manager to monetize its audience through immersive ads such as virtual billboards and rewarded videos. The move positions Roblox as a new ad network targeting Gen Z, with Louqman Parampath leading the initiative.

Ezoic, a first-party data and AI optimization platform, has been named a Premier Google Certified Publishing Partner (GCPP), one of only four companies to achieve this distinction. This honor recognizes Ezoic's long-standing technical excellence and measurable impact on publisher success. Ezoic's CMO, Tyler Bishop, emphasizes the importance of the designation given the current industry shifts and the rise of content generated by Large Language Models (LLMs) and programmatic advertising.

Zeta Global, a New York-based AI-driven marketing solutions company, launched AI Agent Studio, enhancing its suite of generative AI tools. The new offering allows users to select, customize, and connect AI agents for complex task automation. The company also announced Agentic Workflows in beta, which enables marketers to orchestrate interconnected AI agents for increased efficiency. Zeta Global reported strong fourth-quarter earnings, with revenue reaching $315 million, and guided for $1.24 billion in fiscal year 2025. The acquisition of LiveIntent has bolstered Zeta's market position.