Winning by Design provides services to design, build, and operate scalable and sustainable recurring revenue businesses, primarily for SaaS companies. It self-describes as focusing on optimizing go-to-market strategies since 2012.

Winning by Design

Winning by Design | 28,772 followers on LinkedIn. We apply scientific frameworks and proven models to help B2B recurring revenue teams achieve impact. | Winning by Design is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Combining our specialized skills as operators of high-growth companies, we apply scientific frameworks and proven models to help Sales, Marketing, and Customer Success teams at B2B companies and global enterprises achieve impact. Founded in 2012, WbD is a fully remote company, serving leading organizations around the world, including Uber Eats, DocuSign, Hewlett Packard Enterprise, and Adobe.

All-in on PLG and AI-assisted GTM.

Dave Boyce Dave Boyce is an Influencer

Go-To-Market Leader

Moses Mederos

Beth Yehaskel

2x CEO | VC investor with $1B+ exits | 3x Author | Coaching Female Founders | AI in GTM | Democratizing Access to Education and Jobs

Dominique Levin

Being named a Selling Power Top Virtual Sales Training Company is validation that modern sales excellence can be taught, scaled, and mastered in a virtual environment. According to Selling Power publisher and CEO Gerhard Gschwandtner: “Research shows that the rapid proliferation of AI is turning the sales training world, particularly the virtual sales training world, upside down. That’s why it is more critical than ever to identify the organizations that deliver best-in-class, virtual training solutions that consistently drive-up sales and help achieve revenue optimization in just such a game changing revolution. Each company that made our Top Virtual Sales Training Companies list possess the demonstrated consistent expertise to help their clients reach and exceed sales goals, regardless of the economic conditions and tech environment.” To our customers who trust us with their revenue teams' development: thank you for growing with us. To sales leaders ready to embrace the future of revenue growth: let's connect. Learn more about how we can help via the link in the comments. #SalesTraining #Training #GTM #SellingPower

🌟 Celebrating Excellence: Top Revenue Architecture Graduates - Q3 2024! 🌟 Congratulations to the TOP 10 scoring architects who have successfully completed the Winning by Design Revenue Architecture Program with top scores! These individuals join over 3,000 learners who have demonstrated exceptional dedication, strategic insight, and a deep understanding of revenue growth principles. 🎓✨ 🎉 Meet the Top Graduates: Jo-Sharon Udoh David Hentschel Miguel P. Pierre Duncan Alexander Kotler Gabriela Tenreiro Lopez Chris Ashley Kenneth Buchanan Isabel Zhou Alex Houzayfa Mereeb Your hard work and commitment to mastering revenue architecture principles will undoubtedly drive innovation and impact in your organizations. 💼📈 Thank you for inspiring us all with your passion and pursuit of excellence. Welcome to the Winning by Design alumni network! 🚀 #WinningByDesign #RevenueArchitecture #ExcellenceInSales #GrowthLeadership

Great to see our very own 🚁Roee Hartuv featured on the latest #SaaSScaled podcast with Arman Eshraghi ! In the episode, Roee discusses revenue generation strategies and go-to-market challenges at different stages of growth, the impact of AI on sales and GTM, and more. 👇 Key points covered: - Revenue generation and go-to-market strategies at different growth stages - Considerations for each go-to-market motion, segment, and product as their own factory production line - Shifting challenges in revenue generation as companies scale - Impacts of pricing and packaging - Insights on how AI may influence sales and revenue consulting We welcome you to check out the full podcast episode (link in comments). #SaaS #RevenueArchitecture #GTMStrategy

🎤 Planning your next Revenue Kickoff? Revenue kickoffs (RKOs) set the tone for the year ahead, align your ENTIRE GTM team, and inspire action. But the difference between just a good RKO and one that is exceptional often comes down to preparation, engagement, and actionable takeaways. 💡 Here are 3 best practices for an impactful RKO: 1️⃣ Start with Inspiration: Bring in a keynote speaker who connects with your team and sets the tone for the year with clear, motivating themes. 2️⃣ Make It Interactive: Combine workshops and discussions to reinforce learning and encourage collaboration. 3️⃣ Focus on Execution: Ensure sessions translate into actionable strategies your team can apply from Day 1. P.S. Our amazing training crew is getting booked up for December and January - but there’s still some availability remaining! Let us help you create a memorable and productive event. From high-energy keynotes to hands-on workshops, we’re here to inspire results that last well beyond the kickoff. See the link in the comments for more info. #SKO #RKO2025 #RevenueArchitecture #GTM

Last call for those ready to revolutionize their Revenue Architecture implementation! Tomorrow's the day: We're unveiling the WbD Access Pass and Expert-Guided Pathways. If you're: - Convinced about Revenue Architecture but feeling stuck on implementation - An enablement leader looking for ways to make training stick - Seeking scalable, expert-guided support for your GTM efforts ...then you can't afford to miss this. Join us Tuesday, November 19, 9-10am PT as Dave Boyce and 🚁Roee Hartuv reveal: - Tiered Access Passes that grow with your business - Our new library of Expert-Guided Pathways - Real-world success stories and measurable results This isn't just another product launch. It's the culmination of a decade's worth of framework development and hands-on experience with hundreds of scaling SaaS companies. We've transformed our proven strategies into actionable, guided programs designed to: -Provide on-demand access to WbD's expertise - Offer step-by-step improvement for your revenue engine - Scale with you from startup to enterprise Last chance to be among the first to see how these new offerings can drive your GTM efficiency and revenue growth. Don't miss out – register now! Link in comments. #ProductLaunch #GTMEfficiency #GTM #RevenueArchitecture

Ready to roll out Revenue Architecture, but lacking the tools to make it stick? We hear you. It's one thing to know what you should be doing, and another to make it happen. That's why we've been working on something new. We've taken our frameworks and turned them into step-by-step guided pathways, with expert support to help you stay on track. Want to see how it works? Join this Launch Event on Tuesday, November 19, 9-10am PT. We'll cover: • How to choose the right growth strategies for your specific situation • Ways to get expert help without breaking the bank • Tools to keep your team aligned and accountable as you optimize your revenue engine Dave Boyce and 🚁Roee Hartuv will be sharing real examples and answering your questions. Link to register in the comments. #ProductLaunch #GTMEfficiency #GTM #RevenueArchitecture

🎉 Look what our amazing team and customers have made possible... We are thrilled to announce that Winning by Design has been recognized as one of Selling Power ’s Top Virtual Sales Training Companies! The main criteria used when comparing applicants and selecting the companies to include on this year’s list were: - Strategies to keep participants engaged - The scope and breadth of virtual sales training offerings - Methodologies for supporting participant retention - Innovation in offerings and/or delivery as a response to customer needs or changes in the marketplace - Strength of client satisfaction and general client feedback Excelling in each of these areas is our consistent focus and we've made it our top priority to ensure impact is realized in every training interaction, session, and course. If you'd like to learn more about our training offerings and what you can enroll in today, see the link in the comments. #SalesTraining #Training #SellingPower #GTM

Efficiency is the new growth driver in today's SaaS market. Join our experts Shari Johnston and Jim Hopkins for an exclusive masterclass hosted by RevGenius on November 14th as they dive into the Revenue Architecture framework to boost GTM efficiency and drive sustainable growth. Key takeaways include: - Discovery of the critical GTM metrics that drive IPO success - How to apply lean manufacturing principles to your revenue operations - Real-world case studies of top SaaS companies refining their GTM for consistent, efficient growth Register now to secure your spot! Link in comments. #RevenueArchitecture #EfficientGrowth #GTMStrategy

You've got the Revenue Architecture vision, but need help turning it into measurable reality? We've got something NEW that could be the game-changer you need. Unveiling Winning by Design's latest breakthrough: Guided Pathways. This isn't your typical product launch webinar—it's the debut of a system that could redefine your approach to revenue growth… - We've distilled a decade of proven frameworks into practical, guided journeys - You'll get hands-on support to turn strategies into real-world results - The platform evolves with you, from scrappy startup to industry leader Join us on at the Launch Event on Tuesday, November 19, 9-10am PT as Dave Boyce and 🚁Roee Hartuv pull back the curtain on: - How the tiered Access Passes adapt to your company's unique stage and needs - The power of our Expert-Guided Pathways in driving tangible outcomes - Success stories from companies who've already tested these tools This launch represents more than just months of development—it's the culmination of 10 years refining our frameworks in the trenches with hundreds of companies. We truly believe this platform will be a catalyst for companies grappling with revenue optimization and searching for that elusive GTM efficiency in today's challenging market. Come see how these new offerings could be the missing piece in your growth puzzle—link to register in the comments. #ProductLaunch #GTMEfficiency #GTM #RevenueArchitecture

⏰ Time’s running out to register for our VERY FIRST Certified Partner Showcase on November 7! In just 2 days, Una Software and Vasco will dissect real-world use cases and reveal how you can leverage their platforms to gain full, actionable visibility of your Bowtie data and use it to transform your GTM strategies. Perfect for GTM strategists, CROs, and SaaS procurement professionals looking to scale efficiently and execute what matters. See the comments for a link to register. #CertifiedPartner #DemoDay #RevenueArchitecture #Bowtie #RevOps

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Chief Learning Officer

Dan Smith

Chief Commercial Officer

Derek Sather

Chief Executive Officer (CEO)

Founder

Jacco Van Der Kooij

Marketing and Product

Sari Green

VP, Content & Revenue Enablement

Sari Eisendrath

Managing Director

charlie Wood

Managing Director, Head of Tech Partnerships

Christopher DeNoia

Dan Heydenfeldt

Dawn Poulos

Jacco van der Kooij

Shari Johnston

John Neeson

Roelof Hengst

Andy Farquharson

Chris DeNoia

Managing Director & Head of Tech Partnerships

Jennifer Griffin

Revenue Optimization & Customer Success Architect

Luke Starbuck

Community Guide - Marketing Architects

Renata Centurión

Partner and Latin America Director

Julie Weill Persofsky

Global Managing Director and Customer Success Practice Lead

Ganesh Shenbagaraman

Roee Hartuv

Revenue Architect

West Coast Software Companies (Top 10K)

Marketing Companies With Fewer Than 1000 Employees (Top 10K)

West Coast Companies With Less Than $1M in Revenue (Top 10K)

West Coast SaaS Companies

Winning by Design (WbD) is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 800+ leading organizations around the world. To learn more about Winning by Design visit winningbydesign.com.

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Winning by Design’s Post

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A methodology to align the GTM team to a standard operating model for efficient, durable growth in recurring revenue.

Review and optimize sales processes to uncover gaps and opportunities for revenue growth.

Apply account-based techniques to attract, engage, and convert customers.

Implement customer-centric strategies to drive growth within the existing customer base.

Provide value creation solutions for B2B recurring revenue businesses across investment portfolios.

Live training and coaching to equip GTM teams with necessary skills and a common language for driving recurring revenue.

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