Bitburger Braugruppe launches 'Taste Traders' team led by Valentin Hillengaß to target trendy and scene-oriented gastronomy, focusing on clubs and bars in metropolitan regions. The team offers a holistic approach, providing not just drinks but also consulting services. They offer a range of beers, alkoholfree drinks, and exclusive products from UniBev and Erwin Dietz. The team comprises Alexander Busch, Leo Seiler, and Valentin Hillengaß.