Dreamdata automatically collects, models and activates B2B go-to-market data, enabling companies to analyze customer journeys, measure ROI of marketing activities, identify buying signals, create custom audiences, and compare performance against industry benchmarks.

Dreamdata

#1 for Customer Value 2024 according to LinkedIn Marketing Partner Awards. 

The biggest challenge facing B2B marketers is connecting their activities to revenue. There are just too many touch points and people involved in buying decisions - which span months - to accurately make that connection.

We know this because we’ve been there! In their previous jobs, our founders needed a revenue attribution solution designed specifically for B2B.

They couldn’t find one. So they built the solution themselves.

Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies seeking to stop the guesswork and build, repeat, and scale success.

We pull together all relevant data by introducing a smart on-site behavioural tracking script and integrating all relevant commercial data from CRM, Ads, Automations, and Customer Success tools.

The algorithms in our out-of-the-box, no-code platform join, clean and sort all this data before transforming it into easy-to-digest, actionable insights. This enables B2B growth leaders to:

- Build complete B2B customer journeys and gain unprecedented insight into every touch of every customer journey; from anonymous visitor to paying customer.

- Find value through revenue attribution; revealing the revenue-generating performance of activities across the pipeline, channels and campaigns.

- Benchmark growth and predict revenue through accurate and interactive reporting on all marketing, sales, and customer success activities.

- Aggressively build and scale what works by deep diving into every aspect of every channel, campaign and experiment to rapidly drive up ROI.

With Dreamdata’s insights, B2B marketing and sales align like never before. Every touch of every deal is disclosed. Meaning you will finally take control of all your revenue activities in one place.

The Nordic Web Ventures

Seedcamp

Futuristic.vc

David Helgason

InReach Ventures

Crowberry Capital

Signals Venture Capital

Curiosity VC

Dreamdata, the B2B Revenue Attribution platform helping teams build, repeat and scale success.

#b2bmarketing #b2bsales #b2battribution #b2bdata

Probably the most oft cited difference between B2B and B2C is the length of the sales cycle.

And it’s true, in many B2B categories, the sales cycle is insanely long. Here’s some great data from Dreamdata, showing the average length is 192 days from first contact to close. There really is no “short game” in B2B, because even the short game is a long game.

But it’s also true that in both B2B and B2C, the most important day is Day 1, the day the buyer enters the market. In both B2B and B2C, there is a “zero moment of truth,” when the buyer first considers a set of brands for their particular situation. In most B2B and B2C categories, only 2-3 brands get recalled in that moment, and those are the only brands even have a chance of getting bought. Something like 90% of buyers choose one of the brands from that Day 1 List.

The other 191 days are less important than we think. It’s often perfunctory --buyers socializing a decision that has already been made in order to spread around any potential blame. Great product and event marketing can increase your odds of winning on Day 192, but the brunt of the work happens in the months and years before Day 1, when brand memories get made.  

Most B2B brands lose on Day 1, not Day 192.

Located in NYC and fancy a morning run?

Lace-up your running shoes and join Dreamdata for a refreshing 5k run along the scenic Hudson River!

We’ll meet at Hudson River Park near 61 Chelsea Piers, at 7:30 am for a casual run. It’s a great chance to stretch your legs, enjoy the waterfront views, and connect with fellow runners.

No matter your pace, everyone’s welcome—just bring your running shoes and a smile.


See you at the starting line!

Fingerprinting is a privacy trade-off B2B marketers should not make. 

For both users and companies, fingerprinting presents serious privacy concerns:

- End-Users risk persistent tracking without consent, difficulty opting out, and potential for discrimination
- Companies risk compliance with privacy laws, reputational damage, and technical challenges.

So what is the alternative for B2B marketers looking to overcome cross-device challenges in a privacy-sensitive way? 

First-party data.

This data not only provides the most accurate level of enrichment but is privacy-compliant and gathered with explicit consent from end users. 

To learn more check out Ole Dallerup’s blog post below 👇

Frida Ahrenby: Reflections on the First Six Months as a B2B CMO

The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image. 

Frida Ahrenby, CMO at Rillion is joining us LIVE to share her insights and experiences on starting strong as a new CMO in the B2B space, reflecting on her first six months in the role. She will discuss strategies, challenges, and key takeaways for success in the first months of CMO life.


Join us on the 26th of August at 3:00 PM CET!!

📣Today at 3:00 PM CET we’re live with Frida Ahrenby🧚🏻! 

Frida, CMO at Rillion, will be sharing her reflections on the first six months as a B2B CMO. She’ll dive into the strategies she used to hit the ground running, build trust with her team, navigate challenges, and align with Rillion's brand vision. Gain valuable insights and actionable advice on how to succeed in the first 180 days as a CMO.

🕒 Don’t miss this chance to learn from Frida and tune in at 3:00 PM CET today! 

Sign up in the comments below 👇

Richard van der Blom: Proven Social Selling Strategies on LinkedIn

We are thrilled to welcome back LinkedIn expert Richard van der Blom for a session on the latest tactics and proven strategies in social selling. Discover how to optimize your LinkedIn presence to generate leads, build lasting relationships, and drive measurable business results. 

Richard will reveal his latest insights on LinkedIn's algorithm, share actionable tips for content creation, and demonstrate how to use LinkedIn's tools to enhance your social selling efforts. 

We are Live on the 16th of September at 1:30 PM CET! 
Don’t miss this opportunity to learn from one of the top voices in LinkedIn strategy!

Kick off your Inbound experience with an exclusive pre-event meetup hosted by Dreamdata and Dealfront at Trillium Fort Point, Boston's premier destination for craft brews and networking. Join fellow B2B marketers for an evening of insightful conversations, networking opportunities, and industry-leading discussions.

This event is designed to bring together the best minds in B2B marketing to exchange ideas, strategies, and insights before the main Inbound conference. Whether you're looking to build new connections, deepen existing relationships, or simply enjoy a relaxed evening with your peers, this meetup is the perfect way to start your Inbound journey.

Enjoy complimentary drinks and appetizers while engaging in dynamic discussions on the latest trends and challenges in B2B marketing. With representatives from Dreamdata and Dealfront on hand, you'll have the opportunity to learn more about how these leading companies are helping businesses like yours succeed in an increasingly competitive landscape.

Don't miss this chance to expand your network and set the stage for a successful Inbound experience. Space is limited, so be sure to register early!

Who Should Attend:
B2B marketers, demand generation professionals, growth marketers, marketing executives, and anyone interested in optimizing their B2B marketing strategies.

RSVP:
Register to attend the event here on LinkedIn.

Join us at Trillium Fort Point for an evening of connections, insights, and inspiration as we gear up for Inbound!

Alex Venus: Running a 7-Digit Monthly Ad Spend in B2B Marketing

Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted.

We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for success, emphasizing the importance of data-driven decision-making and continuous optimization.

We are LIVE on the 21st of August at 2 PM CET!

Stop focusing on brand positioning 🛑 try THIS instead👇

In our latest LinkedIn Live, Anthony Pierri clarified that oftentimes people confuse product positioning with brand positioning. 

Here’s the distinction:

- Product Positioning:  Each product needs its own targeted message that speaks directly to its audience.
- Brand Positioning: This is how you want to position your company’s identity across all products, with more generalized themes.

Anthony highlighted that when it comes to your website, the focus should always be on product positioning, no matter how many products you have. 

The smartest companies know that clear, straightforward product information beats lofty brand messaging every time.

For more on how to do positioning right, check out the blog post linked below 👇

#MarketingStrategy #Branding #Positioning

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