Lexer provides a customer data and experience platform designed for retailers to manage customer engagement and data analysis. The service includes tools for combining and enriching customer data, supporting data-driven decisions, and orchestrating personalized experiences.

Lexer

Lexer | 7,142 followers on LinkedIn. Lexer&#39;s CDXP helps brands genuinely understand their customers and engage them with the experiences they deserve. | Fragmented customer data &#61; fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve.

A SINGLE CUSTOMER VIEW 

&gt; Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use

Claudio Varela

Solutions Director | Enterprise Network Architect | AI Software Analyst

Matthew Aldous

Founder & NED

David Whittle

Lexer Founder & CTO

Aaron Wallis

Team Lexer is on cloud nine after taking home two major awards at last night’s NORA ~ National Online Retailers Association ’s PoPs ceremony! 🏆 Lexer (again) won the Data-Driven Insights Innovation Award - "An award recognized for commitment to empowering brands with advanced analytics for actionable insights, enhanced decision-making, and personalised customer interactions". A special shout-out to Paul Burdekin and the team at THE UPSIDE who were a key part of our award submission. They were the first client to leverage our new in-store clienteling tool, Lexer Serve, which launched late last year. Thank you for your progressive approach and eagerness to try new features. The results speak for themselves in the case study linked below. Lexer Serve has redefined in-store personalization by allowing retail staff to deliver unique customer experiences and capture valuable zero-party data in real-time. Case Study: https://lnkd.in/g2bQXx6C 🏆 And in personal wins, our very own Head of Sales and Partnerships in Australia, Aaron Luxmoore , received the 'Industry Elevator Award' for his significant contributions to elevating the Retail industry. Known for his boundless energy and positivity, Aaron connects tech partners and clients alike, creating an uplifting environment around him. Last year, he launched 'Friends In Tech'—a gathering across Melbourne, Sydney, and Brisbane where tech vendors in the Retail community come together to share challenges and wins, strategies and tips and to connect with like-minded people in a social environment. Congratulations, ‘A-Lux’—we’re immensely proud of all you do for Lexer and the retail tech community. *Congrats to everyone who was nominated, made finals and who won an award. For those interested in joining the next Friends In Tech event, send him a DM! The next one is happening on 5th Dec in Melbourne, and it’s going to be BIG! #NORA #noraawards #pops #theupside #lexer #CDP #cdxp #customerdata #techawards #clienteling

Our goal is to make your workflows smoother, insights more actionable, and personalization more impactful. We’ve just wrapped our biggest quarter yet, with 40+ new updates to help you seamlessly connect, analyze, and activate your customer data. 🤖 Effortless data connections: Streamlined integrations, custom events, new API docs. 📊 Actionable insights: Quick, impactful data access with improved search and new reporting. ❤️ High-performance personalization: AI recommendations, messaging, and audience activation. This is just the start—discover these and the rest of the Lexer CDXP AI-powered customer data and workflow tools in our latest release. 🔽 #customerdata #customerexperience #personalization #datainsights

Our biggest update! 🚀 We’ve shipped over 40 significant improvements that supercharge the way you connect, analyze, and activate your customer data. https://lnkd.in/gcuiW-MH 🧬 Effortless data connection 2024 has been a major milestone for new data connection capabilities. Integrating your systems and getting data into Lexer is faster and easier. 💡 Actionable insights Insights drive decisions, and we’ve made it easier to uncover what counts. With faster search, more customization, and new reporting tools, this release puts actionable insights in the hands of marketers. 🎯 High-performance personalization Personalization is a differentiator. Our latest updates bring smarter recommendations, new activation tools, and in-person experiences. Get ready to create 1:1 interactions online and in-store. Watch Aaron Wallis (Founder & CTO) and David Chinn (Co-founder & CEO) as they share the highlights —discover key insights, new features, and opportunities to drive results.

⚡️NORA INDUSTRY ELEVATOR AWARD ⚡️ We are excited to announce that our very own Head of Sales & Partnerships in Australia, Aaron Luxmoore has been selected as one of the finalists for the ‘Industry Elevator Award’ by NORA ~ National Online Retailers Association . He was nominated due to the work he does in bringing our technology and agency partners together and elevating the retail tech community. The awards are being announced at the. prestigious PoPs Awards next Wednesday night in Sydney. Wishing him the best of luck and congratulations to all those who were nominated across the various categories. 👏 #nora #noraawards #lexer #partnerships

⚡️ DATA-DRIVEN INSIGHTS INNOVATION AWARD - FINALISTS! ⚡️ 🍾 Lexer HQ are high-fiving and popping the champagne today as we have just been informed that we have become finalists at the NORA ~ National Online Retailers Association Power or Partnerships Awards. 🚀 The 'Data-Driven Innovation Award' celebrates partnerships that harness advanced data analytics to generate actionable insights, enhancing decision-making and personalising customer interactions. This is our bread and butter so it's no surprise that we made the finals!! 🙏🏼 Thank you to THE UPSIDE who worked with us on a case study for our new in store platform. This was a big part of our submission. 👇To get tickets to this prestigious award night, click on the link below https://lnkd.in/dd9VsDYc #CDP #CDXP #customerdata #datadriveninsights #customerinsights #techawards #lexer

🛍️ IN-STORE PERSONALISATION 🛍️ Last Thursday, in partnership with Shopify , Flagship and Make Retail , Lexer held a waitlisted in-store personalisation event at Starward Whisky (one of Lexer’s clients). The venue was packed! ✉️ We invited Heads of Retail & Heads of Operations type roles from omnichannel retail brands, to experience Lexer’s game-changing new tools first hand and to learn more about other new technology that’s used in bricks and mortar stores to help give customers a better experience and to increase sales. 🥃 Guests were greeted at the door via Lexer ‘Serve’ and handed personalised swag bags and cocktails, based on data shared in the RSVP process. Personalised 1:1 messages were sent to guests via Lexer ‘Contact’ throughout the day as they enjoyed a distillery tour and whisky tasting. Personalisation at its best! 🚀 The formalities kicked off with Lexer’s CTO and original Founder Aaron Wallis showcasing our new features that help both HQ staff and retail associates provide the most personalised experience for customers possible. 🎤 We heard from Jordy Heis , Aaron Chidley and Lachlan Hamill as Lexer’s Co-Founder David Whittle moderated a panel on the topic of moving ‘Point of Sale’ to ‘Point of Experience’. We are very excited about our ‘Serve’ product being integrated in Shopify POS! 🤑 Steph Leathers and Samuel Bala held a fireside chat on the art of visual merchandising to make your stores even more profitable, using Flagship ’s incredible tech. 🤩 And the charismatic Jeremy Krause treated the audience with a keynote presentation on global personalisation, explaining how to build unique experiences and emotional connections with your customers. Stay tuned for a blog post next week, with context from the day summarised. #personalisation #retailtech #lexer #customerdata #cdp #cdxp #shopify #shopifypos #flagship #makeretail

Aaron Luxmoore

⭐ ECOMMERCE GROWTH SUMMIT SYDNEY....IT'S BACK! ⭐ I'm pumped to be involved once again, in the Ecommerce Growth Summit, hosted by Evocative Media . This time in Sydney. I'll be part of the tech panel again. This in-person event will be jam-packed with high-value growth strategies for eCommerce and retail brands eager to expand and scale in 2025 and beyond! Learn strategies from industry experts in paid social, paid search, SEO, data, affiliate marketing, AI, email and SMS marketing, plus gain access to best-in-class tech. All just in time for BFCM and peak sales period. 🎯 Event Details: Date: Thur 17th Oct Time: 8:30am – 5:30pm Venue: The Eveleigh This event is for sponsors and retailers only. If you would like to come along, please register via this link, that Evocative Media will be screening RSVPs on. https://lnkd.in/gYwFnQMy #retailevent #sydneyevent #ecommercegrowthsummit

📣TECHNOLOGY PARTNER OF THE YEAR 📣 Team Lexer is proud to announce that we have been shortlisted for the Dotdigital Technology Partner of the Year award, for APAC. Winners will be announced at the prestigious Dotties Silver Edition event, on Dec 13th at The Arts Centre, Melbourne. Cross your fingers and toes for us! 🤞 #dotdigitalpartnerawards

As retailers face a downturn economy and shifting consumer expectations, personalisation is more important than ever.... Join us for an exclusive afternoon of drinks, nibbles, networking, and a robust discussion on the future of retail and in-store personalisation, that will help you improve customer experience in-store and drive incremental sales. 📆 Thurs 19 Sept from 1:00pm - 4:30pm 📍 Starward Whisky Distillery & Bar, Port Melbourne During this interactive afternoon, we’ll have panel discussions and fireside chats with Lexer , Shopify , Make Retail , Flagship and a number of omnichannel retailers. We'll also have a keynote presentation by the Chief Innovation & Disruption Officer at Global Retail Brands Australia . Lexer will showcase some of our new in-store personalisation tools and of course, there will be a whisky distillery walk-through and tasting. 🥃 Your insights and presence will contribute greatly to make this an engaging experience for all. So if you are on brand side in a Head of Retail, Head of Visual Merchandise or Head of Operations type role, please reach out to Aaron Luxmoore or Ivanna Sulisfianto to secure your spot ASAP, as space is limited. #personalisation #POS #VM #CDP #melbourneevent #retailtech #omnichannel #lexer #shopify #flagship #makeretail

It's not too long to go, and MARKETECH APAC is set to debut its e-commerce marketing conference in Malaysia! 🇲🇾 This event brings together industry leaders, growth marketers, leading retailers and entrepreneurs to explore the latest trends, strategies, and technologies shaping the MY market. ⚡️ Pop by Booth 1 and say hello to Ben Moreau and Mario Leang , and chat about everything Customer Data & Experience Platform ( #CDXP ) 💬 Learn practical techniques from Ben in a panel discussion about 'The Post-Purchase Experience You’ve Been Missing' 🤘🏼 Unleash your inner Data Rockstar - connect with the team and grab some of our legendary merch Don't have a ticket? Use code [𝐋𝐄𝐗𝐄𝐑𝟐𝟎] and get 20% off your ticket while you still can -- https://lnkd.in/gBDmDRBk We can't wait to see you there! 👋🏼 #MarkeTechAPAC #eCommerceMarketing2024 #ecommerce #retail #retailinnovation #retailtech #marketing #martech #CDP #customerdata #customerinsights #customerexperience #datarockstar #lexer

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