Coca-Cola is refining its pricing and packaging strategies to enhance affordability for consumers during periods of high inflation. The company is emphasizing value packs, smaller bottle sizes, and returnable bottle programs to lower out-of-pocket costs, particularly in developing markets. These efforts aim to maintain consumer accessibility and category retention amid economic pressure, with specific actions including launching a 350ml PET bottle in Japan. The strategy reflects a broader focus on revenue growth management through price, pack, and promotional architectures, especially as inflation continues to impact consumer spending globally.

Nestlé maintains its position as the most valuable food brand globally in 2025 with a brand value of USD20.0-billion, a 4% decline from 2024. It remains over USD7.0-billion ahead of the second most valuable food brand, Lay's, which has a brand value of USD12.7-billion. Nestlé's portfolio brand is valued at USD65.4-billion. Swiss chocolatier Lindt, with a brand value of USD4.9-billion (up 14%), ranks among the top 10 food brands and is identified as a 'brand to watch' due to its perfect 10 out of 10 price acceptance score in key markets and strong consumer perception of premium value. Coca-Cola, with a brand value of USD46.3-billion (up 32%), remains the most valuable non-alcoholic drinks brand for the 11th consecutive year, outpacing Pepsi, which has a brand value of USD22.5-billion (up 12%). Coca-Cola holds a Brand Strength Index (BSI) score of 93.4 out of 100, the highest among top 50 non-alcoholic drinks brands.

NMIT Bangalore's 2024 placement drive saw the highest package offered at INR 47 LPA, with a total of 1,170 job offers made to students across various branches. A total of 192 recruiters visited the campus, including top global and domestic companies such as Capgemini, Boeing India, Infosys, Wipro, Hitachi, and Amazon. The placement rate varied by branch, with CSE achieving 93.48%, Mechanical at 98.08%, and Civil at 63.41%. The average package for B.Tech students is reported to be nearly INR 7 LPA, with a median of INR 6 LPA. The International Package saw an 11% increase from the previous year. The college's Career Development Cell supports students through aptitude and technical training, internships, and a strong alumni network. NMIT Bangalore is ranked 151st in NIRF 2023 among all India's top engineering colleges.

Coca-Cola has appointed Andy Buckingham as General Manager of Canada, leveraging his 20 years of international experience in marketing, commercial strategy, and franchise operations. Buckingham, who previously led Coca-Cola’s Middle East franchise operations and held senior roles in Latin America, Asia, Europe, and the U.S., will focus on strengthening the franchise system, enhancing partnerships with Coke Canada Bottling Ltd., and developing future leaders to ensure sustainable growth in the Canadian market. He expressed excitement about collaborating with local partners to create value and support vibrant Canadian communities.

The global ready-to-drink (RTD) coffee market is projected to grow from USD 28.15 billion in 2025 to USD 52.86 billion by 2034, at a CAGR of 7.25%. Growth is driven by on-the-go lifestyles, rising demand for cold brew and functional beverages, sustainability trends, and health consciousness among Gen Z and millennials. Key regional leaders include Asia Pacific, which dominated in 2024, and North America, which is expected to grow at the fastest rate. The cold brew segment holds the largest revenue share (30%) and the functional RTD coffee segment is projected to grow at the fastest CAGR. Packaging trends show bottles leading in revenue share (32%) while cartons are expected to grow fastest due to sustainability. Dairy-based coffees dominate in terms of market share (70%), but plant-based and sugar-free segments are growing rapidly due to veganism and health trends. Distribution via online retail is expected to grow fastest due to e-commerce and smartphone penetration. Major players include Nestlé, Starbucks, PepsiCo, The Coca-Cola Company, Suntory, Danone, and others. Recent developments include Starbucks launching RTD Iced Energy and Frappuccino Lite in U.S. grocery stores in March 2025, and Prefer launching soluble bean-free coffee and cocoa powders in Singapore in August 2025. Artificial intelligence is being used to optimize product innovation, consumer engagement, and operational efficiency.