A joint report by Nielsen and PepsiCo highlights the rapid growth of women's soccer, predicting a 38% increase in its global fan base by 2030. The sport is projected to enter the top 5 globally, with a 50/50 gender split in fans, 60% of whom expected to be women by 2030. The report emphasizes the sport's appeal to young, affluent audiences and its role in social advocacy, with examples like Gotham FC's Broadway crossover and Angel City FC's socially conscious branding.

Nielsen Holdings Ltd. obtained a partial temporary restraining order (TRO) in Delaware Chancery Court, preserving its access to disputed consumer data in its legal battle with Nielsen Consumer Inc. (NIQ) over a pending sale of a business unit to Circana LLC. The court set an expedited trial for July 22, with unresolved questions about Circana's data access rights.

Anheuser-Busch InBev (BUD:NYSE) gained market share in the U.S. beer market over the last four weeks, according to Nielsen data, with Michelob Ultra, Guinness, and Heineken 00 outperforming industry averages.

Nielsen's monthly report reveals that streaming accounted for 44.3% of total US TV viewing in April 2025, a record high. Streaming usage increased 15% year-over-year, while broadcast TV dropped 7% and cable fell 16%. Key streaming titles like 'Grey's Anatomy' and 'The White Lotus' drove multi-platform distribution success, with YouTube and The Roku Channel achieving platform-specific record shares.

Nielsen, a global leader in audience measurement and analytics, has launched The Ad Supported Gauge, a new quarterly report analyzing the ad-supported TV landscape. The report highlights that 72.4% of TV viewing in Q1 2025 was on ad-supported platforms, with traditional TV (cable and broadcast) accounting for 58% of total ad-supported TV. The report aims to guide advertising strategies ahead of the 2025 TV Upfronts.