innocent is a beverage company that produces sustainable drinks. Founded in 1999, the company has been a B Corp since 2018, focusing on using business as a force for good. innocent donates 10% of its profits to good causes and operates a sustainable drinks factory called the Blender.

innocent drinks

innocent

innocent started with a simple mission: to make drinks that make it easy to do yourself some good. In 1999 we concocted a few smoothies in our kitchen and tested them on people at a music festival; today we’re blending every type of fruit & veg under the sun and selling drinks right across Europe in over 30 different countries. Our range has got bigger along with us, and we now sell juice, kids drinks, coconut water and bubbles (a healthy drink in a can) with loads more innovation to come.

We have great ambitions: to show the world that you can build a successful business that cares about more than just profit, and to leave things better than we find them. We’re proud to call ourselves Europe’s favourite little healthy drinks company, but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.

WE’VE GOT OLYMPIC TORCHBEARERS AMONGST US 
 
We’re chuffed because some of our lovely lot were picked to be Olympic torchbearers this year.  

A huge congratulations to these remarkable individuals. They were chosen from more than 480 colleagues who applied to become a torchbearer, sharing inspiring stories and demonstrating how they embody the Olympic values. 

Here's some photos for you to grin at, we've already got them up on the fridge.

🔥 Carles Xavier Riera Velasco 
🔥 Hanna Smith 
🔥 Keven Hassan  
🔥 Werdah Hussain  
🔥 Mayya Marinova
🔥 Pierre-Alexis DRONIOU
🔥 Nicolas Marotte

In the limelight this month, our Werdah.
 
Someone so passionate about living well, she's co-founded a triathlon charity to help others do the same.
 
Now we're no couch potatoes, but the only triathlons we can finish have a starter, main, and dessert. Which is why we're extra proud of Werdah in getting to run across France with a certain flame in her hand. It's a pretty big deal if you ask us.  
 
If you want to know more about how she got there, her role at innocent, and top tips for carrying open flames, then have a read down below:

We believe the lovely lot that work here should be able to bring their best and most natural selves to work.

Which is why a big focus for us this year has been on intersectionality. Whether it's gender, race, class, religion, or sexual orientation, these things shape us into the people we are today. But just because we are similar in one way, doesn’t mean we have the same experiences overall.

It's important to chat about and celebrate those differences to make sure we don't bundle everyone together. Our Proud Bunch, our LGBTQIAplus affinity group, are the legends leading the conversation about our different experiences with all our other affinity groups.

So for this year’s Pride Month, we’ve been waving both well known and less recognised flags in our windows. Like the diversity flag, which is there to represent LGBTQIAplus people of colour, and the disability pride flag, for gay and queer people with disabilities or who are neurodiverse. We’ve hung them proudly to show that everyone is welcome and supported at innocent.

We know we’re not the experts. We wanted to talk about intersectionality because we want the people that work here, and even those that don’t, to feel able to be their best natural self.

We loved seeing London come to life this weekend for Pride, Happy Pride, you lot.

WE SPILT SOME TEA
 
A couple of weeks ago we opened our doors up to the lovely guys over at The Marketing Meetup to talk about all things social media. It was a really good chat. So good, our Anni Mueller and Ellie Keon ended up talking about pigeons. Because when it comes to explaining a really in-depth, well thought-out social media strategy that's been carefully built over many years, pigeons are the way to do it. Who'd have thought.
 
If you fancy learning more about why we post all sorts of nonsense on here, you can give it a watch here: https://lnkd.in/esJb_ijn

Some people say money makes the world go around. We might say it's fruit and veg. But most people would agree that parents deserve a mention too.
 
Well, it was Parent's Day yesterday. So we thought we'd shout about all the great work our wonderful PEARent's and Carer's Affinity Group have done. All to make sure that parents at innocent get the best deal possible and focus on what really matters. Mushing veg, changing nappies, and learning all about Peppa.
 
Here's a big one. We have one approach for any parent to be, you can take up to 52 weeks to look after your child, with the first 16 weeks of that fully paid. And unlike the governmental policy, we're not asking anyone to share leave or pay. So both parents can be there for those first few baby steps.
 
We know that having children isn't a one size fits all for everyone. That's why we offer 8 days of leave for every fertility treatment cycle. With surrogacy and adoption leave too.
 
But the last thing on any expecting parent's mind should be paperwork. So we've created a few handy guides for our people to use on top parenting tips, the parental leave process, and a guide for our managers.
 
And when you've been away for a while, it can feel a little scary coming back. So all our parents are encouraged to take a staggered approach back to work, where you do 80% of your work in the first two weeks, and 90% in the two weeks after that. All at full pay.
 
Our returning parents are introduced back in our company updates, get assigned a buddy, and can rely on the support of the PEARent's group to share all the ups and downs of being a new parent.
 
Even as they grow up, parenting doesn't slow down. So a lot of parents at innocent like to flex their working hours around school pick-ups and drop-offs, as well as all those important school plays, sports days, and the days when they're feeling under the weather.
 
So thank you to all parents, and to our PEARents and Carers group for making the lives of parents at innocent that little bit easier. And have a look down below for a cure to any Monday blues.

Over the past few months we've been shining a light on people who've worked with us for a while. Even before smoothie bottles were invented and all we had were soup spoons, ladles, and our hands. Well, this week's in the limelight takes us to our Tom. Someone who's a bit fresher to Fruit-Towers and doesn't like to brag too much. So we thought we'd do that bit for him.
 
When he's not out on a cold rainy Tuesday with the innocent footie team. He's out making dashboards so dazzling, that he landed himself our Best Newcomer award. So for you lot just starting out, or wanting to make a change, check out what Tom has to say. And see if you fancy something new.

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