Digital, mobile, and social media have become integral to daily life worldwide, with over 4.5 billion internet users and 3.8 billion social media users. The internet usage has grown by 7% and social media by 9% since January 2019. Mobile phone users have increased by 2.4% to 5.19 billion. The average internet user spends 6 hours and 43 minutes online daily. Challenges include ensuring equal access to digital connectivity, particularly for women in developing economies. Mobile accounts for 50.1% of internet use, and social media usage accounts for half of mobile phone usage time.

The article discusses the latest advertising trends in 2024, including video advertising, personalized advertising, mobile-first advertising, display advertising, print advertising, social advertising, programmatic advertising, and increased spending on search ads, social media ads, and video ads.

The Digital 2024: Global Overview Report, a collaborative effort by We are Social and Meltwater, highlights a 11% year-over-year increase in digital ad spending, which now constitutes 70% of total ad spending reaching USD $720 billion in 2023. The report emphasizes the growing importance of SEO and social media marketing as key strategies for brands to improve digital visibility and consumer engagement.

Hootsuite and We Are Social have released their annual global study on internet and social media usage in 2020. The study reveals that there are 4.54 billion internet users globally, 3.8 billion social media users, and an average of 6 hours and 43 minutes spent daily on the internet. The digital landscape is dominated by North America and Europe, with Asia experiencing significant growth in social media usage. The mobile internet experience continues to improve, with 92% of internet users accessing the internet through their smartphones. Google, YouTube, and Facebook remain the most visited websites, while disinformation and fake news concerns are prevalent, particularly in Brazil. Additionally, the study highlights the global insecurity around personal data usage, with concerns varying across countries.