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OverviewAPI
The influencer marketing landscape for 2024 emphasizes the rise of micro-influencers, authenticity, long-term relationships, and video content. Luxury retail is set to grow by 2%-4% in 2024, with brands like Louis Vuitton, Gucci, and Chanel leveraging AI, NFTs, and immersive technologies. The luxury consumer marketing trends for 2024 include digital elegance, sustainability, personalized immersion, and blockchain integration.

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