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Accenture Expands Marketing Reach
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Overview
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Accenture strengthens its marketing capabilities through the acquisitions of Jixie and The Lumery, boosting its presence in Indonesia and Australia with advanced digital marketing technologies.
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How could these acquisitions influence the competitive landscape of marketing technology firms in Asia-Pacific?
How will the integration of Jixie's digital marketing platform impact Accenture's market position in Indonesia?
What specific strategies might Accenture implement with The Lumery's expertise in personalization and CRM services?
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