Sign Up
Stories
Ad-Tech Stocks and Ad Spending Growth
Share
Ad Holding Companies Face Client Slowdow...
AdTech Market Set for Rapid Growth
Adform Integrations and Google Ads Webin...
'Moneyball' Approach in B2B Marketing
Ad Industry Trends for 2024
Ad-Shield Secures Pre-Series A Funding
Overview
API
Ad-tech stocks are experiencing strong returns in 2023, driven by a tech rally, as ad spending growth is anticipated to accelerate in 2024, with Magna projecting a 5.7% YoY growth. Search ad spending is expected to decelerate, while social media ad spending is projected to remain robust. Google is reorganizing its digital ad business to emphasize generative AI, while Meta dominates the social media market with over 60% share.
Ask a question
How could the dominance of Meta in the social media market affect competition and innovation in the industry?
How might the acceleration in ad spending growth impact the digital advertising industry as a whole?
What are the potential implications of Google's emphasis on generative AI in its digital ad business?
Article Frequency
0.2
0.4
0.6
0.8
1.0
Sep 2023
Oct 2023
Nov 2023
Coverage