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Adidas accepts DFB's Nike switch
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Adidas CEO accepts DFB's Nike switch due to higher Nike offer, citing cost-benefit concerns. The DFB's move ends a 70-year partnership, sparking debate. Adidas rebounds under Gulden's leadership post challenges like Kanye West partnership.
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How might Adidas further enhance its competitiveness in the sportswear market?
What does the DFB's switch to Nike signify for the sportswear industry and brand sponsorships?
What strategies can Adidas implement to mitigate the impact of losing the DFB partnership?
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