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Advertising Agencies Global Growth
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Overview
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Advertising agency industries in the UK, US, and globally are projected to grow, with the UK market expected to reach £32.4 billion due to rising advertising budgets and strong growth in online advertising revenue. The US industry is projected to reach $492.07 billion by 2028, driven by strong economic growth in emerging markets and the development of technology. Global trends include digitalization, data-driven marketing, influencer marketing, and the use of augmented reality for advertising.
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How can the increasing preference for influencer marketing be integrated into traditional advertising agency services to enhance their effectiveness?
How might the economic slump caused by the COVID-19 outbreak impact the growth of the advertising agency industry in the short term?
What strategies can advertising agencies adopt to address challenges posed by cost constraints during economic challenges?
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