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Affirm's Rise and the Future of Buy Now, Pay Later
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Overview
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Affirm Holdings Inc., a pioneer in buy now, pay later (BNPL) services, experienced a remarkable comeback in 2023, with its stock soaring over 430%. The company's success was attributed to holiday BNPL adoption, strategic partnerships with major retailers, and easing economic anxieties. However, challenges such as increased competition, regulatory scrutiny, and macroeconomic factors pose significant threats to Affirm's growth and profitability.
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How has Affirm's success in BNPL services impacted the retail industry?
How might macroeconomic factors continue to affect Affirm's performance?
What are the potential implications of increased competition and regulatory scrutiny on Affirm's growth?
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