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OverviewAPI
Affirm Holdings Inc., a pioneer in buy now, pay later (BNPL) services, experienced a remarkable comeback in 2023, with its stock soaring over 430%. The company's success was attributed to holiday BNPL adoption, strategic partnerships with major retailers, and easing economic anxieties. However, challenges such as increased competition, regulatory scrutiny, and macroeconomic factors pose significant threats to Affirm's growth and profitability.

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