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OverviewAPI
The African beauty industry is witnessing substantial growth, with significant market expansion and increasing demand for cosmetics and personal care products. Major players like Unilever and L'Oreal are capitalizing on this opportunity, with South Africa and Nigeria leading the market. The industry is driven by factors such as a burgeoning population, rising middle class, and urbanization, with a focus on Afrocentric requirements and natural ingredients. Challenges include the adverse health effects of synthetic chemicals and regulatory bans on certain products.

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