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AI Fights eCommerce Returns Fraud
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Overview
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AI and data analytics are key in combating eCommerce returns fraud, enhancing customer loyalty and reducing fraudulent returns. 100% PURE's adoption of a high-touch returns process resulted in a mere 2% returns rate.
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How can other eCommerce businesses leverage AI to combat returns fraud?
What are the challenges in balancing fraud prevention with customer experience?
What impact does reduced returns fraud have on operational costs and profitability?
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