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Alaska Airlines Introduces Flexible Travel Policy
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Alaska Airlines introduces a comprehensive flexible travel policy, allowing passengers to modify or cancel flights with no penalty. The policy was prompted by the grounding of Boeing 737-9 Max jets due to inspections and winter weather. The policy applies to travel dates from Jan. 6 - Jan. 20, 2024.
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How might other airlines adopt similar flexible travel policies?
How might this policy influence travel patterns and consumer behavior?
What impact could this policy have on customer loyalty and trust in Alaska Airlines?
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