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Alipay's AI Campaign Attracts 600 Million Interactions
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Alipay's AI features garnered 600 million interactions during its 2024 Five Fortune Chinese New Year campaign, introducing AI-powered experiences like 'AI Theatre' and 'AI Fortune Hunt' for fortune card spending. Alipay, a leading platform connecting businesses, institutions, and consumers in China, has been a part of Chinese New Year celebrations since 2016.
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How does Alipay's AI campaign contribute to the evolving landscape of digital engagement and commerce in China?
How might Alipay's AI campaign influence the future of digital platforms and their interactions with users?
What insights can be gleaned from the success of Alipay's AI features in attracting user engagement during Chinese New Year celebrations?
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