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Amazon Faces Competition from Shein and Temu at China Summit
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Amazon is courting sellers at a China summit to compete with online retail upstarts Shein and Temu. The company has announced a new innovation center in Shenzhen and has cut its commission for clothing priced below $15 to 5% from 17% in an attempt to attract Shein and Temu merchants. Etsy has also announced a 11% workforce layoff.
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How might Amazon's new innovation center in Shenzhen impact its ability to compete with Shein and Temu?
How might the reduced commission for clothing priced below $15 affect Amazon's relationship with Shein and Temu merchants?
What factors contributed to Etsy's decision to lay off 11% of its workforce?
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