Amazon-iRobot Acquisition Sparks EU Concerns

The European Union has raised concerns about Amazon's proposed acquisition of iRobot, expressing competition concerns in the robot vacuum cleaner market. The Commission believes Amazon's position could limit competitors, leading to higher prices, less innovation, and reduced quality for consumers. The Commission has also previously settled with Amazon over antitrust probes related to its use of merchant data and its operation of the 'Buy Box' and Prime loyalty program.