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OverviewAPI
Amazon has surpassed eBay as the leading marketplace in Australia, with a projected turnover of $5.5 billion by the end of the current financial year. Temu and Shein have gained significant market share, while established platforms like Catch and eBay underperformed. The ecommerce market is expected to reach AU$64.14bn this year, with a focus on major sales events and the use of retail stores for product evaluation. Amazon's key shopper categories include Books & eBooks, Electronics & Computer, and Home & Kitchen.

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