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Amazon Prime Video Adds Commercials and Extra Fee for Ad-Free Streaming
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Overview
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Amazon Prime Video is introducing commercials and an optional extra fee for ad-free streaming. This reflects a trend of streaming services raising prices and exploring new revenue streams. Amazon aims to reach over 115 million users with its video ads.
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How might the rise in ad-supported tiers affect the streaming industry as a whole?
How will the introduction of commercials affect user experience on Amazon Prime Video?
What impact will the optional extra fee have on subscriber retention?
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