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Amazon's Ad Exec Transition: Growth and Strategy Shift
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Colleen Aubrey, a key figure in Amazon's advertising division, transitions to a new role within the company after driving substantial growth in advertising sales, amounting to $47 billion in 2023. Amazon's move to integrate ads into Prime Video marks a strategic shift.
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How might Colleen Aubrey's move impact the future direction of Amazon's advertising endeavors?
In what ways could Amazon's strategic shift in advertising influence the broader digital marketing landscape?
What challenges and opportunities could arise from integrating ads into Amazon's Prime Video platform?
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