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Amazon's Black Friday Deal: Football and Online Shopping
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Amazon is partnering with the NFL to broadcast a 'Black Friday' game, integrating shoppable content into the broadcast. The game aims to capitalize on the combination of football and holiday shopping, offering exclusive deals through QR codes. Amazon's goal is to create a digital shopping day during the Thanksgiving weekend.
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How might this collaboration impact Amazon's retail, ads, and Prime Video platforms?
How will the integration of shoppable content enhance the 'Black Friday' game?
What are the potential benefits and challenges of creating a digital shopping day during the Thanksgiving weekend?
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