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OverviewAPI
Amazon is set to air the first Black Friday NFL game, leveraging its new ad capability to target specific audience segments with tailored messages. The game is expected to attract new advertisers, drive Prime membership signups, and potentially influence digitally-influenced sales. The shift away from traditional TV towards streaming platforms is evident in this move, with other sports programming also transitioning to streaming. The game aims to create a digital shopping day during the Thanksgiving weekend, incorporating shoppable content across Amazon's retail, ads, and Prime Video platforms.

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