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AMC Theatres Launches 'AMC Cinema Sweets'
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AMC Theatres introduces 'AMC Cinema Sweets' brand, offering premium chocolates at competitive prices, marking the first time in its history. The product launch follows recent initiatives like a Taylor Swift concert film distribution and a shift to enhanced seating.
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How do AMC's recent initiatives reflect the company's efforts to enhance the movie theater experience?
How might AMC's introduction of its own branded candy line impact the movie theater industry?
What potential advantages does AMC gain from offering its own branded candy?
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