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Amex Targets Millennials and Gen Z
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Overview
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American Express focuses on high-value cards to attract younger consumers, with 60% of new card acquisitions from millennials and Gen Z. CEO Squeri emphasizes the long-term value of younger customers due to their continued card usage. Increased merchant acceptance and restaurant transactions drive growth.
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How could the trend of increased restaurant transactions by younger cardholders influence the dining industry?
How might Amex's focus on younger consumers impact its overall market positioning?
What specific features of high-value cards make them attractive to millennials and Gen Z?
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