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Ancient Grains Blend Strategy
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Overview
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Ardent Mills recommends blending ancient grains with popular grains to enhance consumer awareness and introduce lesser-known grains, targeting Gen Z through social media. Private label products are integrating ancient grains despite inflation, anticipating sales growth.
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How can companies leverage social media to further boost the popularity of ancient grains?
How might the incorporation of ancient grains impact the overall grain industry?
What challenges could arise in promoting lesser-known grains despite consumer interest?
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