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Apparel Industry Trends in 2024
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Overview
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The apparel industry is undergoing major shifts in 2024, driven by economic challenges, sustainability focus, direct-to-consumer models, digital transformation, and the popularity of athleisure. These trends are reshaping the industry, with a growing demand for athleisure products.
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How might the focus on sustainability in the apparel industry influence consumer behavior and purchasing decisions?
How might the shift towards athleisure impact the traditional apparel industry?
What strategies can brands employ to effectively navigate the uncertain economic climate?
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