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Apple Fitness+ Introduces New Content
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Apple is introducing new content for its workout service Fitness+, including a new meditation theme called 'Sound,' a yoga program for golfers called 'Strength, Core, and Yoga for Golfers,' artist spotlights for the Super Bowl Halftime Show performers, and new episodes for the audio experience 'Time to Walk.' The new episodes feature famous guests like Prince William, Patti LaBelle, and Shawn Mendes. Fitness+ is available as a subscription for $9.99 per month or included with the Apple One Premier plan for $32.95 per month. Apple recently partnered with Anytime Fitness to offer up to three months of Fitness+ at no additional cost, and announced a partnership with Ritual Sports, a golf-fitness company, to add new golf-specific workouts to Fitness+.
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How might the new content on Apple Fitness+ impact the fitness industry and consumer behavior?
In what ways could the inclusion of famous guests in the 'Time to Walk' episodes enhance user engagement and retention?
What are the potential implications of Apple's partnerships with Anytime Fitness and Ritual Sports for the fitness industry?
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