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Apple's Discounted Subscription Feature
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Overview
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Apple introduces 'contingent pricing' for subscriptions in the App Store, allowing developers to offer discounted rates to customers who are already subscribed to another publication. The feature will be pilot-tested with selected developers and will be available through App Store listings, off-platform marketing, and planned placements.
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How could this feature influence the overall revenue generation for the App Store?
How might the 'contingent pricing' feature impact competition among app developers?
What potential implications could this feature have for consumer behavior and subscription trends?
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