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OverviewAPI
Apple's iPhone sales in China plummeted by 24% in early 2024, putting it behind Chinese rivals like Vivo and Huawei. The intensified competition, fueled by Huawei's resurgence and mid-market pressure from Vivo, OPPO, and Xiaomi, led to a decline in Apple's market share. Despite the sales drop in the greater China region, Apple's quarterly earnings rose by 2%, reaching $119.6 billion.

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