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Apple's RCS Messaging Support
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Apple plans to introduce RCS messaging support on iPhones in 2024, aiming to bridge the gap between iOS and Android messaging. However, messages from Android phones will still appear as green bubbles, potentially persisting the 'bubble divide'. The move is influenced by the European Commission's DMA, which requires messaging platforms to interact with rival platforms.
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How does the European Commission's DMA influence Apple's decision to adopt RCS messaging and what are the broader implications for the digital services industry?
How might the persistence of green bubbles impact user experience and communication between iOS and Android users?
What are the potential implications of Apple's move in adopting RCS messaging for the messaging industry and consumer choice?
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