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Asda's Loyalty Scheme Boosts Profits
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Asda reports a 24% increase in underlying earnings to £1.1 billion in 2023, fueled by growth in food and clothing sales, with a significant boost from its loyalty scheme, Asda Rewards. The supermarket chain saw a 5.4% rise in like-for-like supermarket sales and a 3.4% increase in clothing sales.
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How does Asda's loyalty scheme compare to competitors in the retail sector?
How might Asda's success impact consumer behavior and expectations in the retail industry?
What strategies could Asda implement to sustain and further increase its sales growth?
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