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Australia's Game Industry and Amex Expansion
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Australia's Video Game Industry Thrives
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Australia's video game industry experiences 21% revenue growth to $345.5 million, driven by local game development and government support. Victoria dominates the industry, while Queensland has the highest percentage of full-time employees. Challenges persist, including funding, international publisher deals, and hiring interstate or international talent. Meanwhile, American Express launches OptBlue program in Australia to onboard thousands of small merchants, offering competitive rates and benefits for small businesses.
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How could the OptBlue program by American Express influence the Australian small business landscape and the credit landscape for small and midsize businesses?
How might the government's Digital Games Tax Offset and Australian Interactive Games Fund impact the growth of the Australian video game industry?
What strategies can the industry employ to address the challenges of funding and international publisher deals?
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