B2B Technology Marketplace and E-commerce Trends

B2B technology marketplaces and e-commerce trends are shaping business landscapes in 2024, with rapid growth in digital B2B technology marketplaces and B2B ecommerce, impacting overall business sales. The market is expected to see a shift towards predictive AI applications, AI-driven self-service portals, and cooperative commerce. Additionally, the report highlights the increasing use of self-service solutions, preference for AI bots, and the trend towards hybrid sales models.