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Barcelona's Mega $1.3B Nike Deal
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FC Barcelona is finalizing a $1.3 billion 'mega-contract' with Nike after ongoing disputes. Nike's improved offer includes fixed payments and bonuses, binding Barca until 2028.
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How might this lucrative deal impact FC Barcelona's financial stability and competitiveness?
How will this contract affect other sports sponsorships and the dynamics of sportswear deals in the industry?
What strategies could Nike employ to maximize brand visibility through this partnership?
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