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BAT's Smoking Addiction Rethink
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British American Tobacco (BAT) takes a $31.5 billion impairment on its U.S. cigarette brands due to declining cigarette sales, shifting consumer preferences towards healthier products. The company aims to generate half its revenue from smoke-free products by 2035, posing risks for investors and profitability.
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How might BAT's transition to smoke-free products impact the tobacco industry as a whole?
In what ways could the changing consumer preferences towards healthier products affect the financial stability of tobacco companies in the long term?
What strategies can BAT employ to mitigate risks and maintain profitability amidst the shift towards healthier options?
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