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The French beauty market is evolving due to social media, resulting in bankruptcies in traditional salons. Financial challenges stem from rising costs, decreased visits, and increased competition, with 1,800 insolvencies in 2023. Sales are declining, and prices are rising, prompting the industry to reassess strategies to lure customers in the changing landscape.
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How can traditional salons adapt to the evolving beauty market influenced by social media?
How might these industry disruptions impact employment and entrepreneurship in the beauty sector?
What innovative strategies can beauty businesses employ to stay competitive amidst rising costs?
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