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Singaporean singer Benjamin Kheng teams up with K-pop sensations Itzy to cover their hit song Untouchable, exciting fans with a surprise collaboration that originated from Benjamin's Instagram cover video.
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How does this collaboration impact the representation of Asian artists in the global music industry?
In what ways can collaborations between artists from different countries influence music trends and fan engagement?
What other potential cross-cultural collaborations could arise from this successful partnership?
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