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Biometric Authentication and Identity Verification Gain Momentum
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Overview
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Biometric authentication is gaining traction in payments, with rewards and discounts proven to sway consumers. The digital identity verification market is set to pass the 70 billion mark in 2024, driven by businesses prioritizing fraud prevention. In-car fingerprint payments are gaining traction, with Mercedes-Benz and Mastercard partnering for digital payments in Germany. The global identity verification market is expected to grow at a CAGR of 11.37% between 2023 and 2030.
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How could the partnership between Mercedes-Benz and Mastercard for in-car payments influence the future of digital payments and automotive industry?
How might the increasing adoption of biometric authentication impact traditional authentication methods and consumer behavior?
What are the potential implications of the digital identity verification market surpassing 70 billion checks in 2024?
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