Biometrics Revolutionizing Retail and Payments

Biometrics are gaining traction in the retail and payments industries, offering secure authentication methods and enhancing the shopping experience. Incentives like rewards and discounts can persuade hesitant consumers. The number of digital identity verification checks is projected to surpass 70 billion by 2024, driven by businesses prioritizing fraud prevention. In-car fingerprint payments are gaining traction, with Mercedes-Benz and Mastercard partnering for digital payments in Germany.