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Bird's Chaotic Rise and Fall
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Overview
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The article delves into the tumultuous journey of Bird Global, a North American micro-mobility company, focusing on the challenges faced by its contractors in maintaining its scooter fleet. The company's stock price plummeted during the pandemic, leading to potential bankruptcy and criticism of its business model. The article also underscores the personal and financial burdens borne by fleet managers due to their contracts with Bird, and the recent changes in the company's operations.
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How might the challenges faced by fleet managers impact the overall success of micro-mobility companies?
In what ways could the changes in Bird Global's operations influence the broader micro-mobility industry?
What strategies could Bird Global employ to address the criticism of its business model and improve its financial stability?
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