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Blender Bites Launches at Walmart USA
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Blender Bites Ltd. is introducing its US subsidiary, Blender Bites US Ltd., at Walmart USA, featuring 1-Step Smoothies and 1-Step Frappes made with organic ingredients and no added sugars. The products will be available in Walmart stores and online starting from August 21st, 2023.
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How might Blender Bites' focus on organic ingredients and no added sugars influence consumer perception and purchasing decisions in the food and beverage industry?
How might Blender Bites' launch at Walmart USA impact the competitive landscape in the frozen functional beverage market?
What strategies did Blender Bites employ during the 18-month preparation process to ensure a successful launch at Walmart USA?
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