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BMW Rises to Challenge Mercedes
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BMW quickly advances in Vietnam's luxury car sector, challenging Mercedes with local production. Mercedes faces a sales decline, while BMW doubles its sales and market share, benefitting from competitive pricing due to local manufacturing.
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How might Mercedes respond to BMW's local production success in Vietnam?
How will the entry of Audi and Volvo impact the dynamics of the luxury car market in Vietnam?
What strategies could Mercedes employ to regain lost market share?
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