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BMW's EV Investment Surge
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BMW is increasing its investment in electric vehicles (EVs) and aims for EVs to account for 15% of its sales by 2023. The company reported a 19% rise in research and development spending, reaching about $2 billion, with CEO Oliver Zipse expressing no indication of phasing out gas-powered vehicles.
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How might BMW's commitment to gas-powered vehicles affect its competitiveness in the EV market?
How might BMW's increased investment in EVs impact its overall business strategy and financials?
What challenges or opportunities does BMW face in transitioning from gas-powered vehicles to EVs?
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