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BNPL Firms Affirm and Afterpay Revise Loyalty Programs
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Overview
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Affirm and Afterpay are making changes to their loyalty programs as BNPL firms explore new models. Klarna, on the other hand, is keeping its rewards program. Consumers are influenced by the availability of BNPL options when making purchasing decisions. The industry is shifting towards subscription models to enhance customer engagement.
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How does the availability of BNPL options influence consumer purchasing decisions?
How will the changes in loyalty programs affect customer loyalty for Affirm and Afterpay?
What benefits does Klarna's rewards program offer to customers?
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