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BNPL Gains Ground in Alcoholic Beverage Payments
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Overview
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Buy now, pay later (BNPL) is gaining popularity as a payment method for alcoholic beverages. 22% of BNPL users have used it for this purpose in the last three months. This trend reflects changing consumer behavior due to inflationary pressures.
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How does BNPL benefit consumers in the alcoholic beverage industry?
How might this trend affect the overall profitability of alcoholic beverage companies?
What impact does inflation have on consumer behavior in the alcohol industry?
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