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Booming Services and Athleisure Expansion
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Young Chinese individuals in a growing trend offer companionship for pay, illustrated by a blogger's $17 per hour service. Meanwhile, Vuori, a $4 billion athleisure brand, plans to expand with 100 stores by 2026 and emphasizes quality, sustainability, and ethical practices.
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How might the rise of paid companionship services impact traditional social interactions and relationships in China?
In what ways could the gig economy influence consumer behavior and spending patterns in the future?
What strategies could Vuori employ to maintain its ethical business practices as it scales up its operations?
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